unique visitors

A website’s unique users are usually measured over a standard period of time, typically a month. Use of performance indicators such as unique visitors/users is controversial, with Greg Harmon of Belden Research inferring that many companies reporting their online performance ’may overstate’ the number of unique visitors. Remember, it’s just an identifier of a computer, not a person. Then, another increasing fraction of people regularly delete cookies from their machines—presumably both at home and at work—and yet another large fraction use more than one browser on each of their machines. This means that for a typical news site, for example, which people might typically visit more than once a day to keep up with breaking news, the reported unique users might overstate the number of different people by a factor of four. On the plus side, for those wishing to impress advertisers or investors, the reported number of sessions or visits and pageviews are probably more accurate, so that smaller group of people visits much more often and looks at more pages than the raw numbers would suggest.Unique traffic. 94963
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